Powering more than a quarter of all the world’s websites, WordPress has become far more than just the blogging platform it was originally conceived as. Today, the world’s most popular content management system (CMS) is widely used for blogs, news websites, single-page websites and e-commerce stores. The open-source nature of WordPress has also given rise to an enormous global community of developers who regularly publish plugins and themes for the platform. With thousands of customizable themes and plugins available as well as the ability to alter the core of the WordPress platform itself, no two websites running on the CMS ever have to look the same. As such, it’s ideal for creating a unique, branded website experience for any e-commerce startup.