During the past 18 years, I’ve built sites for Drupal, Joomla, Magenta and many other platforms. There’s only one platform that makes it simple for both the end user and the business: WordPress.
I prefer to build e-commerce websites on WordPress. Clients are often hesitant because there’s a popular misconception that WordPress is just for blogging, but it is so much more than that. It provides a flexible platform on which your e-commerce site can easily grow.
Why use WordPress? It seamlessly integrates with the various tools (“plugins”) you need to conduct daily business. It is updated regularly in a constant effort to improve functionality and tighten security. Best of all, WordPress is totally free and open source, giving you more power to create the best possible e-commerce web system.