Genial Einfach – Email Marketing Tools

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There are several reasons why you should keep in contact with your clients and customers via email:

airmailEven though email marketing has gotten a bad rap because of spam, how many times has an engaging title in your email inbox captured your curiosity enough to get you to open it? Consider email marketing as an important aspect of your outreach especially because direct mail and advertising costs are prohibitive.

Mailchimp offers you a mailing list up to 2,000 names in a free account. You can upload your list to their site and then add a Subscription form to your site to add new subscribers. If your list is over 2,000 names, the pricing becomes comparable to Constant Contact. For a small business, the free Mailchimp account is an unbeatable bargain.

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