The benefits of having sticky navigation are many. Your online presence will get better branding, you’ll have lower bounce rates, improved usability and UX with more satisfied visitors, resulting in more conversions.
You know how there’s time for everything. All things take time to conceive, grow and mature. Skipping phases rarely results in a desirable fashion.
The article is a response to Seth Godin’s post on Magic + Generosity = the brand crush
No Mr. Godin, there’s nothing magical or generous about Google. Sure, they deliver some pretty useful services and incredibly fast results. I wouldn’t go too much into detail whether they’re accurate (search algorithms) or very relevant, but there’s nothing magical about them.
Video here: Local Lead Beast Demo