Web-to-print products can be created automatically for imported templates as part of the product creation profile. This, however, does not include stores with multiple store views and a additional step is required to have your web-to-print products appear in the front end right away.
If you want to skip setting up the products manually and have them appear in the front-end of your store right away, you have to enable the “Set Defaults for created products” feature in ZetaPrints web-to-print settings of your Magento store before running the product creation profile. This feature will ensure that all of the product attributes that are required in order for a product to show up in the store are set to their default values.
Watch video on Youtube: Multistore Builder Overview