Social Zen Demo

Sugar Bites is a social marketing campaign aimed at preventing childhood obesity in Contra Costa County by reducing consumption of sugary drinks, which are the single largest source of added calories in the American diet.

Children today consume far more calories from sugary drinks than they did 30 years ago and childhood obesity rates have more than tripled over that same period of time. In 2010, one in three low-income kids in Contra Costa County ages two to five were overweight or obese. Obese kids are more likely to become obese adults putting them at greater risk for heart disease, stroke, type 2 diabetes and certain types of cancer.

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