Social media is effective for many reasons, the most obvious one being that the majority of social networks are free to use. But the biggest reason is that it works! Word of mouth is the most powerful form of advertising, and social media is the online version of it. It’s literally changed the way the world communicates. Social networks have become common methods of socializing not only with friends, but also our favorite companies and service providers. With more than 750 million active users on Facebook, and more than 175 million folks using Twitter, you’re sure to connect with possible customers who are looking for exactly what you offer.
Social media only works though, if you use it consistently and responsibly. Just like a car requires gas to get from point A to point B, social media requires fresh content that is valuable to your audience. They’re looking for experts who can quickly give them free tips, tools, and answers. They want a business who will go the extra mile for them, and who genuinely cares for their needs.
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