Thanks for talking with me today, Chris. Maybe you could start by telling us what is the best example of video production in the tourism space you’ve seen this year? And it can’t be one of yours!
#myaussiaadventure was a campaign run by STA travel, which combined creative video with a shareable and eye-catching campaign. The idea was that you had to pick, out of 137 experiences, the places you’d like to visit in Australia, and then a video was created automatically that shared your Aussie Adventure for the chance to win it. The prize was a £2,500 travel card and return flights to Australia.
Do businesses always need professional quality video production, or can good results be achieved in-house or on an iPhone?
Original Youtube video here: Videlligence Demo